Oktoberfest Paceña

Raise a glass to Oktoberfest! Designed inhouse for CBN. From the traditional-inspired design to the festive packaging,
We worked on the brand integration with a distinctive package that integrates the look and feel of the Bavarian festival.
We integrated some 3D assets, such as a realistically rendered beer mug. This allowed us to showcase the merchandise pre-production and image for early visuals.

Design services

Brand integration, Packaging, visualization, POSM

Client

Paceña

Location

Bolivia

Beyond the beer, we've meticulously integrated the brand's identity into every facet of the Oktoberfest experience. Our design incorporates traditional Bavarian motifs, and a modern twist, creating a visually compelling narrative.
Shopper experience along All trade channels